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In formulating marketing ways to target Indonesian women, Hong Kong companies tend to be advised to take note involving nearby preferences and in addition the most recent trends upon on the internet marketing and also advertising platforms.

Other successful marketing and advertising tools contain loyalty or membership programmes at department stores, although newsletters are generally regularly sent to become able to customers or even subscribers. Catering towards the “Indonesian style,” international brand names adapt his or her product offerings and designs to fulfill the preferences involving nearby consumers. Muslim clothing, seen as a colourful along with eye-catching designs is well-liked by Indonesian operating women. Party and also festive dresses are usually indispensable products inside the wardrobes of numerous Indonesian women, which favor dressing inside bright colours along with eye-catching styles. On-line social networks, such as Twitter, Facebook, Blackberry messenger and WeChat, are very popular. sales regarding dresses rose 15% throughout 2012, the actual highest increase amongst all ladies clothes categories. Light-material items are generally most popular because of for the tropical climate in Indonesia.

The peak sale seasons with regard to style accessories are generally festivals, such as Christmas along with Ramadan, when women wear eye-catching jewellery as well as handbags, which in turn might also be purchased as gifts. Western trend styles will additionally be the trend amongst workplace ladies, for example formal and also casual business attire along with knee-length skirts, whilst dresses are often combined using shirts and also cardigans. Also, your per capita disposable income associated with Indonesian females grew in a compound annual growth price (CAGR) of 12.5% in between 2002-2012, surpassing your ASEAN average. Individuals with all the highest purchasing power as well as willingness to spend, previous from 25 for you to 40, account for 40% of most employed females and so are one of the most frequently targeted clients by simply foreign brands.

International brand names flourishing throughout Indonesian women’s fashion market

With growing publicity in order to international culture, Indonesia ladies tend to be increasingly trying for you to keep up with the newest trend trends. Generally there in inclusion has been rapid growth inside the quantity of stores that have at least 1 department store. With Regard To instance, the particular UK’s Accessorize has a quantity of shops in upscale purchasing malls. This kind of implies the actual growing demand for modern and also unique accessories presents refreshing opportunities for Hong Kong designers and brands.

Marketing channels targeting women

With any community-driven culture, Indonesian females tend being influenced by their particular peers and also conform in order to societal standards. Foreign brands, for example Sogo, Metro and also Marks & Spencer, are the main players within the upper to always be able to high-end segment, although local department stores, for example Matahari and Ramayana concentrate in the mid-to-low-end market.

Despite the elevated competition due towards the influx associated with local as well as foreign brands, the particular Indonesian apparel companies are far from saturated in the middle- to high-end segment, offering opportunities for anyone foreign brands with unique and also modern designs. While using a quantity of other developing countries, consumers throughout Indonesia tend to be pretty understanding of reductions or promotions, which tends to make them successful resources regarding retailers to use for you to boost sales.

In take a glance at extensive net usage, style brands get set up web sites to advertise new releases as well as product catalogues, whilst also functioning as on-line shops. the use of social networks will be concentrated in big cities. Nearly All internet users access social networks through smartphones as well as tablets, using 75% regarding Indonesian Facebook customers logging inside through mobile phones[3]. Low Cost delivers simply by shops will furthermore be promoted within significant newspapers, like Kompas.

To acquire a solid presence throughout Indonesia, international brand names frequently utilise on the spot promotions, especially at purchasing malls, which are one-stop venues for leisure as well as shopping. According for the Globe Bank, the enrolment price for Indonesian females throughout secondary schooling had been 70% within 2012, a rise regarding 20 percentage factors over days gone by decade.

The proportion involving employed Indonesian women offers progressively elevated to end up being able to 43 million, or perhaps 52% in the working get older population involving women, up through 46% a new decade ago. With Regard To example, Marks & Spencer has launched younger lines with increased stylish and also modern designs combined along with conventional patterns.

Both Muslim and also Western fashions are generally worn simply by ladies in the workplace. Influenced through foreign celebrities, American and also European styles are generally popular among Indonesian ladies outdated 25 as well as above, whilst Japanese and also South Korean fashions, represented through pop stars, influence younger women.

The Indonesian clothing market is noted for that existence of a variety of famous global brands, although simply no brand particularly dominates the mid-to-high-end segment. some international manufacturers made their particular items available around the web throughout collaboration along with e-commerce companies, such as Zalora Indonesia. Technologically-savvy Indonesian consumers, specially individuals older from 18 to 25 years, want to chat on social media platforms.

Modern Indonesian dressing styles

It is typical for Indonesian ladies in order to put on dresses or skirts daily, furthermore to end up being able to wearing these people on particular occasions like family gatherings, wedding parties and also festivals, particularly Eid al-Fitr (the finish of Ramadan). Promotional activities, in collaboration with department stores and buying malls, are generally necessary equipment for just about any foreign manufacturers looking to acquire higher manufacturer awareness..

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Fashion accessories – strong possible with regard to Hong Kong designs

When buying style accessories, Indonesian females are not price-sensitive, as such backpacks are worn about particular occasions.

In order for you to differentiate themselves as well as diversify their product portfolio, shops actively look for new style brands as well as distinctive designs, such as many in the United Kingdom, Japan and also Singapore. In addition for you to visiting neighborhood sourcing fairs, a few Indonesian buyers be involved in overseas exhibitions. among one in the most well-known brand names among Indonesian consumers are generally several chain store networks, such as Giordano, Zara and also Levi's, that have stores in nearly almost all of the actual upscale buying malls. Using the competitive edge throughout product top quality along with design, Hong Kong fashion along with accessory brand names possess turn out to be partners for all those Indonesian merchants seeking for you to introduce much more mid-range products to the female consumer market.

Indonesian women are also better educated. in 2013, Indonesia had the particular world’s fourth largest Facebook population[1] as well as the third largest number of Twitter users[2].

The escalating purchasing power of females buyers is actually crucial towards the growth regarding Indonesia’s consumer marketplace and it has developed opportunities for each Hong Kong along with international brands, especially these stores that will specialise such items as apparel and fashionable accessories. Jakarta may always be the nearly all active metropolis on Twitter plus it accounted for that highest number of posted tweets worldwide inside June 2012. Nearly All accessories, for example scarves and belts, can be purchased by means of those apparel retailers which offer accessories in order to enhance the item range. Eyeing the particular increasingly brand-conscious consumer market, Sweden’s H&M and also Japan’s Uniqlo launched their particular initial outlets in Jakarta inside 2013.

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Owing to restrictions in foreign investment in retail store businesses, foreign manufacturers entering your Indonesian fashion market possess done this throughout collaboration together with local partners. The Particular quantity of students within higher education, including school students, has additionally grown simply by 40% to 2.6 million.

Indonesian for ladies which live in addition taken up much more mid-level managerial positions. With Regard To manner accessories, like watches as well as jewellery, nearby competition is limited, together with just a few foreign manufacturers inside the mid in order to high segment. Meanwhile, fashion magazines, such as Harper's Bazaar along with Dewi, tend to be primary marketing channels that target higher-income female consumers. In-mall marketing and advertising events, for example manner shows, beauty workshops and fundraising campaigns, are usually organised in collaboration along with stores along with brands. some Hong Kong apparel brands, like Giordano along with Bossini, have got established stand-alone shops via local partners along with now occupy list area within department stores.

Department shops having a shops-in-shop format are another widespread channel by means of which in turn foreign brands enter in the neighborhood market. According for the world Economic Forum’s Global Gender Gap Report, companies along with female top managers increased from 20% with the total in 2007 in order to 31% in 2012. Higher incomes obviously enhance the particular shelling out power associated with women, thereby generating possibilities regarding producers involving fashion, cosmetics and also household products.

Due for the boost in purchasing power, Indonesian shoppers are usually shifting coming from traditional outlets and also shifting towards modern stores in the wedding it arrives to always be able to discretionary items. Your neighborhood manner scene can be further split up into Western as well as Muslim trend styles. Throughout June 2013, your French mall Galeries Lafayette opened any three-storey shop inside an upscale shopping mall throughout Jakarta. Regarding example, Mitra AdiPerkasa (MAP), your neighborhood licence holder and companion of several foreign brands, such as Zara, Topshop as well as Lacoste, has introduced brand names through licensing agreements and also acquiring brand name licences. Notably, your development in retail revenue associated with dresses surpassed other apparel products in the 5 years to 2012. Targeting the particular expanding high-end market, it features a wide array of international luxury fashion, accessories and cosmetics brands. Pertaining To instance, Hong Kong Trend Week attracts many customers coming from Indonesia as well as the city’s companies may consider participating during these events like a method of meeting potential buyers. Social media have got become an indispensable channel pertaining to marketers to promote new products and also engage together with customers

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23 En 2016